Soft Club
Fashion Editorial
Fashion Editorial
Fashion Editorial
Year
'26
Service
Year
'26
Service
Year
'26
Service
A fashion-oriented video built around a tightly controlled youth-centric visual language sustained across multiple spaces.
A fashion-oriented video built around a tightly controlled youth-centric visual language sustained across multiple spaces.
A fashion-oriented video built around a tightly controlled youth-centric visual language sustained across multiple spaces.
© Soft Club
© Soft Club
© Soft Club
Challenge
Rather than relying on a single location, the project maintains cohesion through art direction and colour logic. Heavily inspired by late 90’s-early 00’s aesthetics (MTV, Sony ads, etc.).
Challenge
Rather than relying on a single location, the project maintains cohesion through art direction and colour logic. Heavily inspired by late 90’s-early 00’s aesthetics (MTV, Sony ads, etc.).
Challenge
Rather than relying on a single location, the project maintains cohesion through art direction and colour logic. Heavily inspired by late 90’s-early 00’s aesthetics (MTV, Sony ads, etc.).
Textures, Fabrics
Textures, Fabrics
Textures, Fabrics